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We are Ambrae

Born in the UAE 🇦🇪, we’ve redefined laundry with our locally-made, perfume-infused care.

Gentle on your skin, exquisite on your clothes, and crafted right here in the heart of the Emirates.

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What's Ambrae made of

The ingredients we use

Scented laundry shampoo

  • Aqua (Water): The base of the product. It dissolves the other ingredients.
  • Anionic Surfactants (<10%): The cleaners. They create foam and do the hard work of lifting away dirt and grease.
  • Non-ionic & Amphoteric Surfactants (<5%): The boosters. These help the main cleaners work better and make the formula gentler on your skin or surfaces.
  • Plant-derived Moisturizers: The softeners. These are added to keep the product from drying out your hands while you use it.
  • Citric Acid: The balancer. It’s used to adjust the pH level so the product isn't too harsh, and it also helps break down limescale.
  • Perfume: The scent. Added to make the shampoo (and your textile) smell nice.
  • Preservative (Phenoxyethanol): The protector. It stops bacteria and mold from growing in the bottle so the product stays safe to use.

Scented softeners

  • Aqua (Water): The base of the liquid that holds everything together.
  • Plant-based Cationic Softeners (<5%): The fluff-makers. These coat the fibers of your clothes to make them feel soft to the touch and reduce static cling.
  • Glycerine: The smoother. It helps keep the liquid stable and adds an extra layer of softness.
  • Texture Enhancer: The thickener. This is used to give the liquid a nice, consistent feel so it isn't too watery and pours easily.
  • Perfume: The scent. It gives your laundry that pleasant smell.
  • Preservative (Phenoxyethanol): The shelf-life guard. It prevents germs and mold from growing inside the bottle.

Skin-Safe Formula

Infused with plant-derived moisturizers and citric acid, skin contact feels gentle and safe.

The Power of Purity

With less than 10% mild surfactants and a phosphate-free formula, we remove dirt without stripping away the softness of your fabrics.

Nature’s Softness

Powered by plant-based cationic softeners and glycerine, we deliver a silky finish without heavy silicones or dyes.

Certified in the UAE 🇦🇪

Compliant with UAE safety & quality standards

ECAS Certified Emirates Conformity Assessment Scheme
Dubai Municipality Approved Registered Officially in Dubai

Ask AI about us

The easiest way to understand our chemistry is to ask your favorite AI tool. Copy the text below to your AI and get an unbiased analysis:

Hey! Tell me about this Ambrae detergent and softener ingredients. Are they safe and soft? 1. Detergent: aqua, <10% anionic surfactants, <5% non-ionic and amphoteric surfactants, plant-derived moisturizers, citric acid, perfume, preservative (phenoxyethanol). Free from phosphates and harsh chemicals. 2. Softener: aqua, plant-based cationic softeners (<5%), glycerine, texture enhancer, perfume, preservative (phenoxyethanol). Free from silicones, dyes, and harsh chemicals.

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